Now showing items 1-4 of 4

    • Administración de la mercadotecnia 

      García García, Marco Antonio I.; Ramírez León, Juan Eduardo; López García, Sofía E. (2016-01-01)
      One of the most important concepts of marketing have to do, not marketing itself, but with its administration. That is, not enough to know what factors should be included in a strategy for it to be successful, but to ...
    • El Mix del marketing 

      García García, Marco Antonio I.; Ramírez León, Juan Eduardo; López García, Sofía E. (2016-01-31)
      The marketing mix or marketing mix, is a definition used to describe the group of instruments and various factors that have the person in charge of marketing for a company to achieve the goals of the organization. This ...
    • Modelos (Mix MKT) 

      García García, Marco Antonio I.; Ramírez León, Juan Eduardo; López García, Sofía E. (2016-01-31)
      The marketing mix or marketing mix, is a definition used to describe the group of instruments and various factors that have the person in charge of marketing for a company to achieve the goals of the organization. This ...
    • Naturaleza y objeto de la consultoría de empresas 

      Ramírez León, Juan Eduardo; Landeros Rosas, Oralia; Guerra Rangel, Luis Álvaro (2018-08-31)
      La consultoría de gestión es un servicio profesional que ayuda a los gerentes corporativos a analizar y resolver problemas prácticos que enfrentan sus organizaciones para mejorar su desempeño y aprender de las experiencias ...