The Federal Consumer Protection Law, entered into force in Mexico on February 5, 1976, becoming an instrument of vital importance for the defense of the rights of all Mexican consumers.

Providers of tourist services must know the content of the Federal consumer protection law and their obligations drifts of it.

It is essential that providers of tourist services know the federal consumer protection law because tourists have rights that must be respected.

Consumers should know who is required to comply with the Federal Consumer Protection Law.

The particularities of tourism marketing are the intrinsic characteristics that involves the provision of a tourist service. They are very important to take them into consideration when planning an advertising campaign ...