El Mix del marketing
García García, Marco Antonio I.
Ramírez León, Juan Eduardo
López García, Sofía E.
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The marketing mix or marketing mix, is a definition used to describe the group of instruments and various factors that have the person in charge of marketing for a company to achieve the goals of the organization. This means that the marketing mix is the combination of marketing techniques that point to make the four components known as "The Four P" which are product, price, place and promotion. Then define each of these elements of the marketing mix and its functions.