Browsing Ciencias Económico Administrativas by Author "López García, Sofía E."

Now showing items 1-3 of 3

    • Administración de la mercadotecnia 

      García García, Marco Antonio I.; Ramírez León, Juan Eduardo; López García, Sofía E. (2016-01-01)
      One of the most important concepts of marketing have to do, not marketing itself, but with its administration. That is, not enough to know what factors should be included in a strategy for it to be successful, but to ...

    • El Mix del marketing 

      García García, Marco Antonio I.; Ramírez León, Juan Eduardo; López García, Sofía E. (2016-01-31)
      The marketing mix or marketing mix, is a definition used to describe the group of instruments and various factors that have the person in charge of marketing for a company to achieve the goals of the organization. This ...

    • Modelos (Mix MKT) 

      García García, Marco Antonio I.; Ramírez León, Juan Eduardo; López García, Sofía E. (2016-01-31)
      The marketing mix or marketing mix, is a definition used to describe the group of instruments and various factors that have the person in charge of marketing for a company to achieve the goals of the organization. This ...