Browsing Ciencias Económico Administrativas by Author "Ortiz Muñoz, Jorge Joel"

Now showing items 1-1 of 1

    • Historia del Marketing Turístico 

      Hurtado Piña, Jorge; Ramírez Ortega, Joel; Ángeles Plascencia, Efrén A.; Guzmán Herrera, Alejandra; Hernández Aranda, Irma; Aguilar Solano, Zaira; Ortiz Muñoz, Jorge Joel; García Piñón, Fanny (2016-01-01)
      The MKT applied to tourism is a discipline that began using relatively until recently in this important sector, was almost half of the last century when they start to talk about tourist product, quality tourism service, ...