Browsing Ciencias Económico Administrativas by Author "Pedraza Amador, Elba Mariana"

Now showing items 1-3 of 3

    • Fundamentos de comunicación en las organizaciones 

      Pedraza Amador, Elba Mariana (2012-01)
      Communication allows us to know each other, to show and demonstrate different ways without losing authenticity. Understand it as an ongoing process of transmission and reception of values, attitudes, actions ...

    • Introducción al comercio electrónico 

      Pedraza Amador, Elba Mariana (2012-01)
      The main objective of this work is to have an overview of the Electronic COmmerce fundamentals, its types, the difference with Electronic Business and how the e-commerce is the basis to establish e-marketing strategies.

    • Segmentación de mercado 

      Pedraza Amador, Elba Mariana; Coronado Meneses, Myriam; Aguilar Solano, Zaira (2023-11-29)
      Una de las principales actividades que se desarrollan al realizar un plan de marketing es la segmentación de mercados, la cual ayuda a identificar al grupo o grupos de consumidores para dirigir la oferta de productos o ...