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Fundamentos de mercadotecnia
dc.contributor.author | Montes de Oca Bárcenas, Leticia | |
dc.date.accessioned | 2013-11-19T19:39:27Z | |
dc.date.available | 2013-11-19T19:39:27Z | |
dc.date.issued | 2011-07 | |
dc.identifier.uri | https://repository.uaeh.edu.mx/bitstream/handle/123456789/14547 | |
dc.description.abstract | At the end of the course the student will learn the importance of marketing, its benefits and functions, functional areas to which it relates and need within a social organization and knowledge-oriented consumer and competition. | es |
dc.language.iso | es | es |
dc.subject | Research Subject Categories::SOCIAL SCIENCES::Business and economics | es |
dc.title | Fundamentos de mercadotecnia | es |