Insumos de la Inteligencia de Mercados
Fecha
2019-06-05Autor
Hernández Gracia, José Francisco
Metadatos
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For organizations, Market Intelligence is a tool that provides very
important information whose main purpose is to make accurate and
reliable decisions that seek to satisfy the needs, desires and desires of
consumers. In order to develop an adequate strategy, it is important to
know the different inputs of market intelligence, such as: Research,
Experience, Coaching, Benchmarking, Data Mining and New Paradigms,
these will allow developing better controlled methodological
procedures, pursuing the collection, processing and Analysis of relevant
information for strategic decision making.