Search
Now showing items 21-30 of 251
Segmentación
(2017-08-31)
La búsqueda de una ventaja competitiva entre las organizaciones ha hecho que éstas tengan que enfocarse en mercados específicos, involucrándose en aspectos claves del consumidor, características que al momento de decidir ...
Cultura y Liderazgo
(2017-05-01)
El líder es una persona dotada de capacidades y herramientas para llevar a cabo tareas encomendadas por la organización en algunos casos por sus propios empleados, mostrando las diferentes relaciones que existen entre ...
Axiomas de probabilidad
(2017-05-01)
When we make decisions there is always uncertainty, it is important to evaluate every variable involved in the situtation that we are studying. In this evaluation we use the Propability Theory in order to make decisions ...
El Mix del marketing
(2016-01-31)
The marketing mix or marketing mix, is a definition used to describe the group of instruments and various factors that have the person in charge of marketing for a company to achieve the goals of the organization. This ...
Clasificación de los costos
(2014-10-14)
Los costos y los gastos pueden ser clasificados desde muy
diferentes puntos de vista. Sin embargo, dependiendo de la
asignatura en que se aborden, son necesarias algunas
clasificaciones específicas. Esta presentación ...
Modelos (Mix MKT)
(2016-01-31)
The marketing mix or marketing mix, is a definition used to describe the group of instruments and various factors that have the person in charge of marketing for a company to achieve the goals of the organization. This ...
Filosofía de la Ciencia
(2017-01-31)
The philosophy of science constitutes a field of research relatively young and in constant expansion, a field whose fecundity and relevance respond to the very nature of its object of study. Critical reflection on science, ...
Corrientes filosóficas
(2017-01-01)
The philosophical currents have as central objectives the promotion of critical and autonomous thinking, the promotion of communication, social interaction and the impulse of the creativity of the students. Without the ...
Tipos de estudio
(2017-06-01)
This presentation is part of the course Research Methods and Techniques imparted in the second semester. The different research studies are presented and analyzed: exploratory, descriptive, correlative and explanatory.
Tipos de Investigación
(2017-01-31)
The scientific method is one, there are several ways of identifying its practice or application in research. So the research can be classified in different ways. Positivist approaches promote empirical research with a high ...