Introducción a los Fundamentos de la Mercadotecnia

dc.contributor.author	Alvarado Resendiz, José Luis
dc.date.accessioned	2014-03-28T22:24:25Z
dc.date.available	2014-03-28T22:24:25Z
dc.date.issued	2014-01
dc.identifier.uri	https://repository.uaeh.edu.mx/bitstream/handle/123456789/14984
dc.description.abstract	The paper presents an approach to marketing and its application in Mexico and the Latin American environment, ie a study that reflected reality. It comes in a didactic, subject and literature, allowing the speaker's degree or marketing executive, have a knowledge of the case of Mexico and an application in better decision making in the commercial area.	es
dc.language.iso	es	es
dc.subject	Research Subject Categories::TECHNOLOGY::Industrial engineering and economy::Industrial organisation, administration and economics	es
dc.title	Introducción a los Fundamentos de la Mercadotecnia	es
dc.type	Presentation	es