dc.description.abstract | We know that each person has, as psychologists say, a personality, ie, a set of relatively permanent and stable features. When we say someone is warm, innovative, quiet and conservative, we are referring to personality traits. An organization also has a personality and we call organizational culture. In every organization, there are systems or patterns of values, symbols, rituals, myths and practices that have evolved over time. These shared values determined, largely employees what they see and how they respond to their world. | es |