La Importancia de la Imagen del Personal de Contacto en Empresas Turísticas.
Vega Lugo, Noemi
Hurtado Piña, Jorge
González Espinoza, Carolina
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This paper aims to show the reader the importance of image and non- verbal conduct in the provision of tourism services and the need for companies to prepare their staff by providing tools that contribute to a better interface with the customer , something that will allow the total satisfaction of this and help to improve the image of the organization and the host community.