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dc.contributor.authorGarcía García, Marco Antonio I.
dc.contributor.authorRamírez León, Juan Eduardo
dc.contributor.authorLópez García, Sofía E.
dc.date.accessioned2016-05-30T15:57:01Z
dc.date.available2016-05-30T15:57:01Z
dc.date.issued2016-01-01
dc.identifier.urihttps://repository.uaeh.edu.mx/bitstream/123456789/16972
dc.description.abstractOne of the most important concepts of marketing have to do, not marketing itself, but with its administration. That is, not enough to know what factors should be included in a strategy for it to be successful, but to understand how to administer the resources and efforts to achieve the proposed objectives are. (Revista Merca2.0)es
dc.language.isoeses
dc.subjectMarketing mix, strength, business, management, objectives, decision making,es
dc.titleAdministración de la mercadotecniaes
dc.typePresentationes


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