dc.contributor.author | Hernández Valdés, Patricia E. | |
dc.contributor.author | Sánchez Torres, Yolanda | |
dc.contributor.author | Cruz Cruz, Mario | |
dc.date.accessioned | 2016-12-08T23:29:33Z | |
dc.date.available | 2016-12-08T23:29:33Z | |
dc.date.issued | 2016-07-01 | |
dc.identifier.uri | https://repository.uaeh.edu.mx/bitstream/123456789/17460 | |
dc.description.abstract | Supply and demand are basic economic factors that organizations must take into consideration in the pricing of goods and services.
Competitive pricing, ideally, suits the perceived value of the product , it allows to obtain an acceptable sales volume, covers the costs of the organization and achieves a healthy profit level in a long term horizon. | es |
dc.language.iso | es | es |
dc.subject | Marketing mix - Cost - Price - Pricing and costing strategies - Supply - Demand - Competitors - Breakeven | es |
dc.title | Oferta, Demanda y Costos en la Fijación de Precios | es |
dc.type | Presentation | es |