Particularidades del Marketing Turístico
Date
2016-07-01Author
Hurtado Piña, Jorge
Vega Lugo, Noemi
González Espinoza, Carolina
Terrazas Juárez, Angélica Ruth
González Romo, Adrián
Alcántara Hernández, Ruth Josefina
Cerón Islas, Arlen
Gaona Rivera, Elías
Metadata
Show full item recordAbstract
The particularities of tourism marketing are the intrinsic characteristics that involves the provision of a tourist service.
They are very important to take them into consideration when planning an advertising campaign for a tourist center or a hotel or some other similar service.