Marketing for human resources: internal communications for the employer brand

Abstract

The Human Resources is considered as an auxiliary or support area, currently is priority area for managers, companies are increasingly controlled of the importance of human talent in an organization, including employees in projects it is more practicable to achieve the defined objectives, highlighting the importance of effective and comprehensive internal communication for the different generations that collaborate in the company, the employer brand must motivate and inspire, communication being the pillar of this value, proposing an internal communication strategy aligned with the current needs.