HAM MEJIA, Carlos Nai Him. Neurotourism 4.0: Artificial Intelligence, Extended Reality and Emotional Biometrics in Mexican Tourism Destination Marketing. Journal of Administrative Science UAEH, [S. l.], v. 8, n. 15, p. 35–41, 2026. DOI: 10.29057/jas.v8i15.16827. Disponível em: https://repository.uaeh.edu.mx/revistas/index.php/jas/article/view/16827. Acesso em: 16 jul. 2026.