Chulim Lemus, M. B., Flores Barrera, A. P. and Esponda Pérez, J. A. (2026) “Strategic Innovation and Responsible Tourism: : A Competitive Improvement Model for Regional Spas in Mexico”., Journal of Administrative Science UAEH, 8(15), pp. 1–6. doi: 10.29057/jas.v8i15.16759.