Desarrollo de la Estrategia de Mercado
Fecha
2015-06-30Autor
Ramírez Ortega, Joel; Cerón Islas, Heidy; Covarrubias, Abril
Metadatos
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Marketing strategy sets the direction of efforts to add value to the customer. It includes market segmentation, market research, work proposal to build competitive advantage. As an alternative strategy to meet the challenges of the increasingly competitive market day.