Now showing items 41-60 of 182

    • Un Nuevo Nicho de Mercado. 

      Vega Lugo, Noemi; Hurtado Piña, Jorge; González Espinoza, Carolina; Santos Vargas, Denisse; Rose Islas, Sedrick Byeron (2016-01-01)
      Tourism remains one of the most profitable activities worldwide making it a priority to strengthen strategies to make this activity remains an important part of the economy. One of these strategies focuses on finding new ...
    • Conceptos básicos para la compresión de la metodología de la investigación 

      Cruz Coria, Erika; Briones Juárez, Abraham (2016-01-01)
      In research methodology there are several concepts that not only contribute to the understanding of research themselves but also to the understanding of the practical aspects that develop in a research. In these slides ...
    • Historia del Marketing Turístico 

      Hurtado Piña, Jorge; Ramírez Ortega, Joel; Ángeles Plascencia, Efrén A.; Guzmán Herrera, Alejandra; Hernández Aranda, Irma; Aguilar Solano, Zaira; Ortiz Muñoz, Jorge Joel; García Piñón, Fanny (2016-01-01)
      The MKT applied to tourism is a discipline that began using relatively until recently in this important sector, was almost half of the last century when they start to talk about tourist product, quality tourism service, ...
    • La Importancia de la Imagen del Personal de Contacto en Empresas Turísticas. 

      Vega Lugo, Noemi; Hurtado Piña, Jorge; González Espinoza, Carolina (2016-01-01)
      This paper aims to show the reader the importance of image and non- verbal conduct in the provision of tourism services and the need for companies to prepare their staff by providing tools that contribute to a better ...
    • La Planificación de la Investigación 

      Cruz Coria, Erika; Briones Juárez, Abraham; Hurtado Piña, Jorge (2016-01-01)
      Planning a research involves several steps ranging from the problem statement to the choice of procedures for analyzing the possible outcomes of the research. The series of steps that occur in these slides, preceding the ...
    • La Responsabilidad Social del Turismo para todos. 

      Vega Lugo, Noemi; Hurtado Piña, Jorge; González Espinoza, Carolina (2016-01-01)
      Tourism is an activity related to the economic growth of countries found profitable to rescue their economies or improve benefits. Today tourism represents not only the action of traveling, but the responsibility to serve ...
    • Ley Federal de Protección al Consumidor. 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      The Federal Consumer Protection Law, entered into force in Mexico on February 5, 1976, becoming an instrument of vital importance for the defense of the rights of all Mexican consumers.
    • Ley Federal de Protección al Consumidor (LFPC), art. 2 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      Providers of tourist services must know the content of the Federal consumer protection law and their obligations drifts of it.
    • Ley Federal de Protección al Consumidor, art. 1 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      It is essential that providers of tourist services know the federal consumer protection law because tourists have rights that must be respected.
    • Impacto económico, sociocultural y ambiental en el turismo de naturaleza 

      Ramos Sánchez, Pedro Alfonso (2016-01-31)
      Tourism as a social phenomenon, economic outlook and systemic close up, directly impact on nature tourism, where the main idea is that these effects show positively in the population, knowing them and how they occur is the ...
    • ¿Quiénes NO están obligados al cumplimiento de la Ley Federal de Protección al Consumidor? 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth (2016-01-31)
      Consumers should know who is required to comply with the Federal Consumer Protection Law.
    • Antología de Administración de recursos humanos 

      Vega Lugo, Noemi; Velasco Álvarez, Liza Viviana; Flores Jiménez, Ivette; Flores Jiménez, Ruth (2016-07-01)
      Se presenta la propuesta de un concepto de planeación de recursos humanos partiendo del proceso de análisis y síntesis de los conceptos expuestos por 10 autores, especialistas de la temática en diferentes épocas y latitudes, ...
    • Base de Datos (BD) 

      Ángeles Villeda, Antonio de Jesús (2016-07-01)
      A massive database stores information structured and orderly, with the least possible redundancy also provides users with quick access to data that can view, edit or delete. A database can be local, considering that only ...
    • Particularidades del Marketing Turístico 

      Hurtado Piña, Jorge; Vega Lugo, Noemi; González Espinoza, Carolina; Terrazas Juárez, Angélica Ruth; González Romo, Adrián; Alcántara Hernández, Ruth Josefina; Cerón Islas, Arlen; Gaona Rivera, Elías (2016-07-01)
      The particularities of tourism marketing are the intrinsic characteristics that involves the provision of a tourist service. They are very important to take them into consideration when planning an advertising campaign ...
    • Origen y antecedentes históricos de la restaurantería 

      Rodríguez Martínez, Sergio; Velasco Álvarez, Liza; Ortega García, Rodrigo (2016-07-01)
      This work was done in order to collect all sources to support the learning of the subject of operation Bars and Restaurants given during the fifth semester of the degree in tourism. While it is true that this matter has ...
    • Las Rutas Gastronómicas 

      Rodríguez Martínez, Sergio; Velasco Álvarez, Liza; Ortega García, Rodrigo (2016-07-01)
      The objective in this essay is mainly to know the meaning, origin and history of gastronomic tourism, but on the other hand emphasizes how important it is in Mexico, this is may be one of the main economic sources in our ...
    • Fundamentos de Metodología de la Investigación. 

      Velázquez Castro, Judith Alejandra; Cruz Coria, Erika; Martínez Ramos, Carla (2017-01-01)
      Methodology implies more than simply the methods you intend to use to collect data. It is often necessary to include a consideration of the concepts and theories which underlie the methods. For instance, if you intend to ...
    • Investigación Turística 

      Cruz Coria, Erika; Velázquez Castro, Judith Alejandra; Martínez Ramos, Carla (2017-01-01)
      The communication of the results refers to the different means by which the researcher can make known the results of his / her research work. In particular, this presentation addresses the construction of scientific papers.
    • Vacante II 

      Vega Lugo, Noemi; Ahumada López, Ernesto R.; Aceves Chavolla, Olga Gabriela Isabel de la Concepción (2017-05-01)
      In Order to start a Recruitment and Selection process it is necessary that there is an empty space, in this subject you will know the concept of vacancy and what area the types of vacancies that we can find.
    • Conceptos del Turismo de Reuniones en México. 

      Ahumada López, Ernesto R.; Vega Lugo, Noemi; Aceves Chavolla, Olga Gabriela Isabel de la Concepción (2017-05-01)
      This concept has been modified over the years, according to the different prublic and private organizations, and the business sector, starting as business tourism and from the Secretary of Tourism, defines it as meeting ...