Browsing Lecturas by Author "Guzmán Rojas, Carlos A."
Now showing items 1-2 of 2
-
Diferentation and positioning
Guzmán Rojas, Carlos A. (2015-07-01) -
Marketing
Guzmán Rojas, Carlos A. (2015-07-01)Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.