Browsing Presentaciones electrónicas by Author "Pedraza Amador, Elba Mariana"
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Mercadotecnia y comercialización de proyectos tecnológicos
Pedraza Amador, Elba Mariana (2017-01-01)Merchandising is a Marketing technique which studies the way to increase the cost effectiveness in the point of sale. It´s main objective is to motivate the customers to make a purchase by increasing the attractiveness of ...