Precio (Mezcla de Mercadotecnia)
Campos Hernández, Yanet
Hernández Gómez, Juan Carlos
Pérez Vázquez, Ulises
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The price is one of the most important contacts with our clients, therefore need to be in tune with the perception of consumers about our products. Establish what is the best strategy for pricing is essential for our company, as the pricing could mean the success or failure of the raid on the markets.