Mercadotecnia y comercialización de proyectos tecnológicos
| dc.contributor.author | Pedraza Amador, Elba Mariana | |
| dc.date.accessioned | 2017-04-28T20:10:31Z | |
| dc.date.available | 2017-04-28T20:10:31Z | |
| dc.date.issued | 2017-01-01 | |
| dc.description.abstract | Merchandising is a Marketing technique which studies the way to increase the cost effectiveness in the point of sale. It´s main objective is to motivate the customers to make a purchase by increasing the attractiveness of the products. | es |
| dc.identifier.uri | https://repository.uaeh.edu.mx/bitstream/123456789/17705 | |
| dc.language.iso | es | es |
| dc.subject | Merchandising, marketing, products, point of sale | es |
| dc.title | Mercadotecnia y comercialización de proyectos tecnológicos | es |
| dc.type | Presentation | es |