Marketing plan
dc.contributor.author | Hernández Aranda, Irma | |
dc.date.accessioned | 2016-01-11T20:33:51Z | |
dc.date.available | 2016-01-11T20:33:51Z | |
dc.date.issued | 2015-07-01 | |
dc.description.abstract | A Marketing Plan, always results of great help to the marketing directors, they are hired as an instrument of strategic analysis within a company; and to achieve this, different points are required to focus the performance of the company, the product or the services from different perspectives. A Marketing Plan, defined by the American Marketing Association (AMA) Is a document composed of an analysis of the current marketing situation, opportunities and threats analysis, marketing objectives, marketing strategy, action programs, and projected or pro-forma income (and other financial) statements. | es |
dc.identifier.uri | https://repository.uaeh.edu.mx/bitstream/123456789/16748 | |
dc.language.iso | en | es |
dc.subject | Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Labour market research | es |
dc.title | Marketing plan | es |
dc.type | Article | es |