Administración de la mercadotecnia
| dc.contributor.author | García García, Marco Antonio I. | |
| dc.contributor.author | Ramírez León, Juan Eduardo | |
| dc.contributor.author | López García, Sofía E. | |
| dc.date.accessioned | 2016-05-30T15:57:01Z | |
| dc.date.available | 2016-05-30T15:57:01Z | |
| dc.date.issued | 2016-01-01 | |
| dc.description.abstract | One of the most important concepts of marketing have to do, not marketing itself, but with its administration. That is, not enough to know what factors should be included in a strategy for it to be successful, but to understand how to administer the resources and efforts to achieve the proposed objectives are. (Revista Merca2.0) | es |
| dc.identifier.uri | https://repository.uaeh.edu.mx/bitstream/123456789/16972 | |
| dc.language.iso | es | es |
| dc.subject | Marketing mix, strength, business, management, objectives, decision making, | es |
| dc.title | Administración de la mercadotecnia | es |
| dc.type | Presentation | es |