dc.contributor.author | Alvarado Resendiz, José Luis | |
dc.date.accessioned | 2014-03-28T22:24:25Z | |
dc.date.available | 2014-03-28T22:24:25Z | |
dc.date.issued | 2014-01 | |
dc.identifier.uri | https://repository.uaeh.edu.mx/bitstream/handle/123456789/14984 | |
dc.description.abstract | The paper presents an approach to marketing and its application in Mexico and the Latin American environment, ie a study that reflected reality. It comes in a didactic, subject and literature, allowing the speaker's degree or marketing executive, have a knowledge of the case of Mexico and an application in better decision making in the commercial area. | es |
dc.language.iso | es | es |
dc.subject | Research Subject Categories::TECHNOLOGY::Industrial engineering and economy::Industrial organisation, administration and economics | es |
dc.title | Introducción a los Fundamentos de la Mercadotecnia | es |
dc.type | Presentation | es |