Browsing Ciencias Económico Administrativas by Author "Alvarado Resendiz, José Luis"

Now showing items 1-2 of 2

    • Introducción a los Fundamentos de la Mercadotecnia 

      Alvarado Resendiz, José Luis (2014-01)
      The paper presents an approach to marketing and its application in Mexico and the Latin American environment, ie a study that reflected reality. It comes in a didactic, subject and literature, allowing the speaker's degree ...

    • Portafolios de Inversión 

      Alvarado Resendiz, José Luis (2014-01)
      Large companies are not great investments, unless the price is right. The fact of investing may seem simple, but it is not. Many decisions and challenges involved in the process of investing in the current changing financial ...