Browsing Ciencias Económico Administrativas by Author "Hernández Valdés, Patricia E."

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    • Estrategias para ajustar precios 

      Hernández Valdés, Patricia E.; Hidalgo Gallardo, Amada (2017-01-01)
      Price is a decisive purchasing factor, both for people and for organizations, regardless of their socioeconomic status, purchasing power or size, so products and services might have the right, convenient, fair and suitable ...

    • Oferta, Demanda y Costos en la Fijación de Precios 

      Hernández Valdés, Patricia E.; Sánchez Torres, Yolanda; Cruz Cruz, Mario (2016-07-01)
      Supply and demand are basic economic factors that organizations must take into consideration in the pricing of goods and services. Competitive pricing, ideally, suits the perceived value of the product , it allows to ...