Un Nuevo Nicho de Mercado.

Abstract

Tourism remains one of the most profitable activities worldwide making it a priority to strengthen strategies to make this activity remains an important part of the economy. One of these strategies focuses on finding new market niches that allow a tour company make their way to a competition increasingly aggressive day and better than that represented by people who require special attention because of a disability due to illness or derived from the same age which according to national and international projections are increasing.