Administración de la Mercadotecnia

Abstract

The marketing basis is the exchange of something valuable too, it is a total business system designed to plan products of satisfactions and desires, to price, promote and distribute them to target markets in order to achieve the objectives of an organization. A company is able to achieve its objectives and performance if they adopt a customer orientation, coordinates all its marketing activities and meet the objectives of the organization. The marketing management involves segmenting the market, selecting target markets and establishes a position in the buyer´s mind. The primary focus of marketing is the marketing mix: the combination of product, price, promotion and distribution process. Marketing is vital to the success of an organization.