Administración de la mercadotecnia
Date
2016-01-01Author
García García, Marco Antonio I.
Ramírez León, Juan Eduardo
López García, Sofía E.
Metadata
Show full item recordAbstract
One of the most important concepts of marketing have to do, not marketing itself, but with its administration. That is, not enough to know what factors should be included in a strategy for it to be successful, but to understand how to administer the resources and efforts to achieve the proposed objectives are.
(Revista Merca2.0)