Administración de la mercadotecnia
García García, Marco Antonio I.
Ramírez León, Juan Eduardo
López García, Sofía E.
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One of the most important concepts of marketing have to do, not marketing itself, but with its administration. That is, not enough to know what factors should be included in a strategy for it to be successful, but to understand how to administer the resources and efforts to achieve the proposed objectives are. (Revista Merca2.0)