Mercadotecnia y comercialización de proyectos tecnológicos
Cargando...
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Merchandising is a Marketing technique which studies the way to increase the cost effectiveness in the point of sale. It´s main objective is to motivate the customers to make a purchase by increasing the attractiveness of the products.