Browsing Economía by Author "Pedraza Amador, Elba Mariana"
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Introducción al comercio electrónico
Pedraza Amador, Elba Mariana (2012-01)The main objective of this work is to have an overview of the Electronic COmmerce fundamentals, its types, the difference with Electronic Business and how the e-commerce is the basis to establish e-marketing strategies.