Importance of the image in pymes
Rosales Brito, Carlos Iván
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It is normally understood that the image of the brand is unique and exclusively for the big firms, nevertheless, at present, in competitive and globalised the real world, the Mi PYMES must use resources to keep updated and at the vanguard because if they stick to the traditional methods without turning their focus towards the market, they may soon disappear from it. The image communicates, and is the first impression for the customer, besides being the invitation for the consumers to turn to the store and enter the premises. It is the way to create a tie with the customers and the ideal way to create a positive business standing. Once you get the customers´ attention, reinforcing this with a purchase experience it is very likely that a customer becomes a loyal client. For these reasons, it is essential to take care of the subjects of communication. Among these the most prominent is of course, the image.