Search
Now showing items 1-3 of 3
Introducción al comercio electrónico
(2012-01)
The main objective of this work is to have an overview of the Electronic COmmerce fundamentals, its types, the difference with Electronic Business and how the e-commerce is the basis to establish e-marketing strategies.
Fundamentos de comunicación en las organizaciones
(2012-01)
Communication allows us to know each other, to
show and demonstrate different ways without
losing authenticity.
Understand it as an ongoing process
of transmission and reception of values,
attitudes, actions ...
Segmentación de mercado
(2023-11-29)
Una de las principales actividades que se desarrollan al realizar un
plan de marketing es la segmentación de mercados, la cual ayuda
a identificar al grupo o grupos de consumidores para dirigir la
oferta de productos o ...