Universidad Autónoma del Estado de Hidalgo
Mercadotecnia: Recent submissions
Now showing items 61-80 of 90
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El mercado
(2016-01-01)The market is seen as a process of interaction between buyers and sellers establishing a fair exchange between service quality and price. 2 large converging forces: supply and demand. -
Plan de vida y carrera (PVC)
(2016-01-31)Personal planning allows you to set goals and objectives that facilitate decision making in seeking to improve the environment around us.To help this decision one planning called life and career plan which includes aspects ... -
Escuela de Toma de Decisiones
(2015-06-30)The real work of top management is decision making: Decisions corresponding to each situation and individual, that is, decisions are occasional and situational, so there is no magic formula to make the right decision. The ... -
Habilidades Directivas
(2015-06-30)Management skills are a tool to exercise leadership strategically. Today the leaders and managers of large companies demonstrate the importance of putting into practice what they do, want to do and can do to lead companies ... -
Cultura Organizacional
(2015-06-30)We know that each person has, as psychologists say, a personality, ie, a set of relatively permanent and stable features. When we say someone is warm, innovative, quiet and conservative, we are referring to personality ... -
Escuela Estructuralista: Burocracia
(2015-06-30)Structuralism is the sociological study of different forms of social organization, established patterns of interaction, vision and elements of social stratification, as well as the duties of its members by sex, age and ... -
Introducción a la Administración y la Empresa
(2015-06-30)The administration born since man comes on earth and thus has the need for empirically administration. With the passage of time how to organize today has evolved and different types of companies that require management as ... -
Desarrollo de la Estrategia de Mercado
(2015-06-30)Marketing strategy sets the direction of efforts to add value to the customer. It includes market segmentation, market research, work proposal to build competitive advantage. As an alternative strategy to meet the challenges ... -
Áreas funcionales de la Empresa
(2015-06-30)Regardless of size , to achieve their goals every company performs some basic functions : to develop product to sell , manage money to produce it and the profits obtained, and coordinate staff to perform their duties. ... -
Comunicación
(2015-06-30)Being a natural process communication is most relevant if used by managers to achieve the desired objectives. Communication has elements that are essential to make it effective. when communication can observe the laws ... -
Doctrinas Éticas Normativas: Deontología: Kantismo: Imperativos Hipotéticos
(2014-10-10)The ethical doctrines are different approaches that try to answer that distinguishes a good from a bad human act. For example, the deontology proposes far to the intentions with which runs a human action to determine their ... -
Introducción a la Mercadotecnia Sustentable
(2014-10-10)The defining challenge facing humanity in the twenty-first is to learn how to live sustainably, meaning to live well, while at the same time preserving the natural systems that make it possible for all people, including ... -
La mercadotecnia: una estrategia de competitividad
(2010)La mercadotecnia involucra acciones estratégicas de mercado, de ventas, estudio de mercado, posicionamiento de mercado entre otras. Teniendo como ventaja ser una disciplina reflexiva, autocrítica, que debe ser reactiva, ... -
ESTRATEGIAS INNOVADORAS PARA LAS ORGANIZACIONES: LA MERCADOTECNIA EN LAS REDES SOCIALES
(2011)La presente ponencia trata del concepto de redes sociales, sus distintos tipos, el impacto que tienen en la actualidady sobre todo el valor que las mismas pueden generar para los usuarios y las organizaciones, como es ... -
El estudio de Satisfacción de Estudiantes para la Creación de Ventaja Competitiva en la Licenciatura en Mercadotecnia de la UAEH
(2010)La presente ponencia es el resultado del estudio de investigación "Satisfacción de Estudiantes y Profesores, un análisis en la Licenciatura en Mercadotecnia; cuyo objetivo fue conocer y analizar el grado de satisfacción ... -
La mercadotecnia: una estrategia de competitividad
(2010)La mercadotecnia involucra acciones estratégicas de mercado, de ventas, estudio de mercado, posicionamiento de mercado entre otras. Teniendo como ventaja ser una disciplina reflexiva, autocrítica, que debe ser reactiva, ... -
ESTRATEGIAS INNOVADORAS PARA LAS ORGANIZACIONES: LA MERCADOTECNIA EN LAS REDES SOCIALES
(2011)La presente ponencia trata del concepto de redes sociales, sus distintos tipos, el generar para los usuarios y las organizaciones, como es la red de contactos que nos permite tener un alto valor de clientes potenciales. ...