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  • Estrategias para ajustar precios 

    Hernández Valdés, Patricia E.; Hidalgo Gallardo, Amada (2017-01-01)
    Price is a decisive purchasing factor, both for people and for organizations, regardless of their socioeconomic status, purchasing power or size, so products and services might have the right, convenient, fair and suitable ...
  • Periodo de recuperación de capital invertido 

    Cadena Uribe, Ramiro (2017-01-31)
    En la inversión de capital cobra especial relevancia, para la evaluación de diversas alternativas, considerar el tiempo requerido para recuperar el monto del capital invertido en virtud al diferente valor del dinero en el tiempo.
  • Oferta, Demanda y Costos en la Fijación de Precios 

    Hernández Valdés, Patricia E.; Sánchez Torres, Yolanda; Cruz Cruz, Mario (2016-07-01)
    Supply and demand are basic economic factors that organizations must take into consideration in the pricing of goods and services. Competitive pricing, ideally, suits the perceived value of the product , it allows to ...
  • Construcción de Modelos Matemáticos 

    Ángeles Villeda, Antonio de Jesús (2016-07-01)
    A mathematical quantitative model is the pillar on which rests operations research, to solve any problem of transportation, distribution, resource allocation, process mapping first need to build the model or table that ...
  • Instructivo para Manejo de Equipo Cámara Gesell 

    Cerón Islas, Arlén; Hernández Ortíz, Iván; Monzalvo Serrano, Lucina; Hernández Arana, Irma; Guerrero Hernández, Omar (2016-07-01)
  • La Investigación de Operaciones en las Organizaciones 

    Ángeles Villeda, Antonio de Jesús (2016-07-01)
    Operations Research is a quantitative methodological tool that allows to make optimal allocation of resources with some limited within any organization, uses mathematical models that are the support for developing and ...
  • El mercado 

    Figueroa Velázquez, Juan Gabriel; Cerón Islas, Arlen; Ramírez Ortega, Joel; Cerón Islas, Heidy (2016-01-01)
    The market is seen as a process of interaction between buyers and sellers establishing a fair exchange between service quality and price. 2 large converging forces: supply and demand.
  • Plan de vida y carrera (PVC) 

    Cerón Islas, Heidy; Cerón Islas, Arlén; Ramírez Ortega, Joel; Figueroa V., Juan Gabriel (2016-01-31)
    Personal planning allows you to set goals and objectives that facilitate decision making in seeking to improve the environment around us.To help this decision one planning called life and career plan which includes aspects ...
  • Escuela de Toma de Decisiones 

    Jaen Hernández, Víctor Manuel; Cerón Islas, Heidy; Corichi García Nicolás (2015-06-30)
    The real work of top management is decision making: Decisions corresponding to each situation and individual, that is, decisions are occasional and situational, so there is no magic formula to make the right decision. The ...
  • Escuela Estructuralista: Burocracia 

    Jaen Hernández, Víctor Manuel; Cerón Islas, Heidy; Corichi García Nicolás (2015-06-30)
    Structuralism is the sociological study of different forms of social organization, established patterns of interaction, vision and elements of social stratification, as well as the duties of its members by sex, age and ...
  • Habilidades Directivas 

    Ramírez Ortega, Joel; Cerón Islas, Heydi; San Juan Mérdia, Ana Grisel (2015-06-30)
    Management skills are a tool to exercise leadership strategically. Today the leaders and managers of large companies demonstrate the importance of putting into practice what they do, want to do and can do to lead companies ...
  • Introducción a la Administración y la Empresa 

    Corichi García, Nicolás; Cerón Islas, Heidy; Jaén Hernández, Víctor Manuel (2015-06-30)
    The administration born since man comes on earth and thus has the need for empirically administration. With the passage of time how to organize today has evolved and different types of companies that require management as ...
  • Desarrollo de la Estrategia de Mercado 

    Ramírez Ortega, Joel; Cerón Islas, Heidy; Covarrubias, Abril (2015-06-30)
    Marketing strategy sets the direction of efforts to add value to the customer. It includes market segmentation, market research, work proposal to build competitive advantage. As an alternative strategy to meet the challenges ...
  • Áreas funcionales de la Empresa 

    Jaén Hernández, Víctor Manuel; Corichi García, Nicolás; Cerón Islas, Heidy (2015-06-30)
    Regardless of size , to achieve their goals every company performs some basic functions : to develop product to sell , manage money to produce it and the profits obtained, and coordinate staff to perform their duties. ...
  • Cultura Organizacional 

    Fuentes, Víctor Hugo; Cerón Islas, Heidy; Villa Pedraza, Mario Iván (2015-06-30)
    We know that each person has, as psychologists say, a personality, ie, a set of relatively permanent and stable features. When we say someone is warm, innovative, quiet and conservative, we are referring to personality ...
  • Comunicación 

    Ramírez Ortega, Joel; Cerón Islas, Heydi (2015-06-30)
    Being a natural process communication is most relevant if used by managers to achieve the desired objectives. Communication has elements that are essential to make it effective. when communication can observe the laws ...
  • Doctrinas Éticas Normativas: Deontología: Kantismo: Imperativos Hipotéticos 

    Jaen Hernández, Victor Manuel (2014-10-10)
    The ethical doctrines are different approaches that try to answer that distinguishes a good from a bad human act. For example, the deontology proposes far to the intentions with which runs a human action to determine their ...
  • Introducción a la Mercadotecnia Sustentable 

    Jaen Hernández, Victor Manuel (2014-10-10)
    The defining challenge facing humanity in the twenty-first is to learn how to live sustainably, meaning to live well, while at the same time preserving the natural systems that make it possible for all people, including ...
  • La mercadotecnia: una estrategia de competitividad 

    Figueroa Velázquez, Juan Gabriel (2010)
    La mercadotecnia involucra acciones estratégicas de mercado, de ventas, estudio de mercado, posicionamiento de mercado entre otras. Teniendo como ventaja ser una disciplina reflexiva, autocrítica, que debe ser reactiva, ...
  • Mercadotecnia Para Las Mipymes: El Reto De Estrategias Efectivas, Innovadoras Y A Bajo Costo 

    Cerón Islas, Arlen (2010)
    La mercadotecnia es una ciencia que hasta hace poco ha sido practicada en su totalidad por las grandes empresas, sin embargo hoy en día las micro, pequeñas y medianas empresas deben voltear su atención al desarrollo de ...

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