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  • Análisis Situacional (Entorno del Cliente) 

    Ramírez Ortega, Joel; Cerón Islas, Heidy; Cortes Miranda, Miguel Leonel (2017-08-31)
  • Dirección de Marketing 

    Cerón Islas, Heidy; Cortes Miranda, Miguel Leonel; Ramírez Ortega, Joel (2017-08-31)
    The backbone of any organization is being the direction in which every administrator must make decisions , supervise , motivate and guide their subordinates through effective leadership.
  • Análisis Situacional (Entorno Interno) 

    Ramírez Ortega, Joel; Cerón Islas, Heidy; Cortes Miranda, Miguel Leonel (2017-08-31)
    Descripción del desempeño actual de la empresa en comparación con el de otras del mismo ramo.
  • Análisis Situacional 

    Ramírez Ortega, Joel; Cerón Islas, Heidy; Cortes Miranda, Miguel Leonel (2017-08-31)
  • Antecedentes del Marketing en México 

    Cerón Islas, Heidy; Cortes Miranda, Miguel Leonel; Ramírez Ortega, Joel (2017-08-31)
    Marketing in Mexico has its antecedents in the period where the towns begin to have the need to exchange products. Nowadays, shopping centers are a clear evolution of marketing efforts and activities carried out by ...
  • El precio en el marketing 

    Corichi García, Nicolás (2017-08-31)
    Price is an integral part of the marketing mix, allowing you to take business strategies aimed at preserving economic enterprise, taking into consideration the environment variables that can be controlled and others ...
  • Legislación relevante sobre precios 

    Corichi García, Nicolás (2017-08-31)
    Monitoring of prices in Mexico the Federal Commission of Competition and PROFECO, which are based on laws issued to this effect, try to avoid monopolistic practices, that prices are to the public eye, carry it out to ...
  • Teoría de los precios y teoría económica 

    Corichi García, Nicolás (2017-08-31)
    La teoría de precios es uno de los componentes de la teoría microeconómica y la teoría macroeconómica, estas constituyen el conjunto necesario para el análisis de la economía, denominado teoría económica,
  • Ética en la fijación de precios 

    Corichi García, Nicolás (2017-08-31)
    The importance of price in the marketing, this linked to the conceptualization of the same from the economic point of view. This price duality allows us to analyze it from the point of view of demand and supply, key ...
  • Generalidades de los Costos 

    Prado De la Vega, Vanessa (2017-08-31)
    The importance of the costs in the companies is derived by the need to control the application of resources and maximize the gains, besides collaborating with the correct establishment of prices
  • Contenedores 

    Hernández Mendoza, Sandra Luz; García González, Cleotilde (2017-08-31)
    The containers are used for the transport of heavy loads and of great volume, these are used in different transports like the maritime, fluvial, terrestrial and multimodal. The main function is the efficient transport ...
  • Conceptos Generales Estadísticos 

    Ángeles Villeda, Antonio de Jesús (2017-08-31)
    Statistics is a branch of mathematics that mainly is responsible for performing studies and numerical analysis, considering various variables that are immersed in some organizational situation. It is important to know ...
  • El Producto, Conceptos básicos 

    Monroy Valencia, Sadot Eleazar (2017-08-31)
    Según Jerome McCarthy y William Perrault, el producto "es la oferta con que una compañía satisface una necesidad“ Stanton, Etzel y Walker, nos brindan la siguiente definición de producto: "Un producto es un conjunto de ...
  • Estrategias para ajustar precios 

    Hernández Valdés, Patricia E.; Hidalgo Gallardo, Amada (2017-01-01)
    Price is a decisive purchasing factor, both for people and for organizations, regardless of their socioeconomic status, purchasing power or size, so products and services might have the right, convenient, fair and suitable ...
  • Periodo de recuperación de capital invertido 

    Cadena Uribe, Ramiro (2017-01-31)
    En la inversión de capital cobra especial relevancia, para la evaluación de diversas alternativas, considerar el tiempo requerido para recuperar el monto del capital invertido en virtud al diferente valor del dinero en el tiempo.
  • Oferta, Demanda y Costos en la Fijación de Precios 

    Hernández Valdés, Patricia E.; Sánchez Torres, Yolanda; Cruz Cruz, Mario (2016-07-01)
    Supply and demand are basic economic factors that organizations must take into consideration in the pricing of goods and services. Competitive pricing, ideally, suits the perceived value of the product , it allows to ...
  • Construcción de Modelos Matemáticos 

    Ángeles Villeda, Antonio de Jesús (2016-07-01)
    A mathematical quantitative model is the pillar on which rests operations research, to solve any problem of transportation, distribution, resource allocation, process mapping first need to build the model or table that ...
  • Instructivo para Manejo de Equipo Cámara Gesell 

    Cerón Islas, Arlén; Hernández Ortíz, Iván; Monzalvo Serrano, Lucina; Hernández Arana, Irma; Guerrero Hernández, Omar (2016-07-01)
  • La Investigación de Operaciones en las Organizaciones 

    Ángeles Villeda, Antonio de Jesús (2016-07-01)
    Operations Research is a quantitative methodological tool that allows to make optimal allocation of resources with some limited within any organization, uses mathematical models that are the support for developing and ...
  • El mercado 

    Figueroa Velázquez, Juan Gabriel; Cerón Islas, Arlen; Ramírez Ortega, Joel; Cerón Islas, Heidy (2016-01-01)
    The market is seen as a process of interaction between buyers and sellers establishing a fair exchange between service quality and price. 2 large converging forces: supply and demand.

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