Browsing Licenciatura en Mercadotecnia Virtual by Author "Hernández Aranda, Irma"

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    • Marketing plan 

      Hernández Aranda, Irma (2015-07-01)
      A Marketing Plan, always results of great help to the marketing directors, they are hired as an instrument of strategic analysis within a company; and to achieve this, different points are required to focus the performance ...

    • Promotional methods or promotion variable 

      Hernández Aranda, Irma (2015-07-01)
      Promotion has always played an important role in business, so much, that it is said: “It does not matter how well they develop fix prices or the products or services are distributed, few of them will survive in the market ...