Promotional methods or promotion variable
Hernández Aranda, Irma
MetadataShow full item record
Promotion has always played an important role in business, so much, that it is said: “It does not matter how well they develop fix prices or the products or services are distributed, few of them will survive in the market place without an effective PROMOTION. But, what is Promotion? It is the communication created to inform, persuade and remind the buyers of a product or service with the intention to influence in their opinions, sopping behavior and to obtain a favorable response to the brand.