Santa Ana Dairy Producers Association (Asolesan) Bussiness Case An example of economics and local development

Abstract

This article describes the investigation results applying the case of study method executed on the Solidarity organization Asolesan, which was born in the Vereda of Santa Ana and carries the same name on the municipality of Guasca in Cundinamarca department of Colombia.  Asolesan organization was born in 2008 and since its creation has important accomplishments in difficult situations, specifically; crisis of dairy field in Colombia during the years 2011-2013, problems of accessibility to the farms and issues to link to the cooperative system for lack of knowledge. In the executed process methodological process an initial diagnosis was taken into consideration, identifying and analyzing strategies, success factors, decisions and needs among others implemented by the entity to overcome the moments of crisis and need to move along through the path of growth until get recognition on its region and its economical field. Those goals with the intention of  concluded with proposals and offer viable alternatives to the organization that can allow them to obtain benefits, wellness and productivity for the associates as results of the work and investigation.