Effective Sales Process

Keywords: sales, negotiation, sales force

Abstract

The sales department is the heart of any company, having sellers with the necessary skills and tools so that they can carry out their function, will have a positive impact at all levels of the organization. This article addresses issues that, both managers and the sales associates, must be present before, during and after approaching a potential client. In the sales process, the issues of the sales cycle and effective negotiation will be mentioned

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References

Mark W. Johnston, G. W. (2010). Sales Administration. Mexico City: McGraw-Hill Interamericana

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Published
2023-07-05