Public health at COVID times: An analysis of audiovisual campaigns

Kenia Xochiquetzal Pérez-Moedano; Milagros Estefanía Godínez-Viggiano; Harumi Arlet Hernández-Pérez; Alejandra Ricaño-Olarte

doi:10.29057/jbapr.v2i4.6769

Authors

Kenia Xochiquetzal Pérez-Moedano Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0002-4269-3197
Milagros Estefanía Godínez-Viggiano Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0003-3028-8204
Harumi Arlet Hernández-Pérez Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0001-9969-1312
Alejandra Ricaño-Olarte Universidad Autónoma del Estado de Hidalgo https://orcid.org/0000-0003-1732-0919

DOI:

https://doi.org/10.29057/jbapr.v2i4.6769

Keywords:

Campaign, health, Prevention, Promotion, COVID-19

Abstract

There is a growing interest in health campaigns because they represent an opportunity to provide information and raise awareness about individuals' health problems. These resources allow the dissemination of information to propose measures that serve as protective factors incorporated as healthy individual and community practices through the acquisition of preventive health behaviors. Due to the current situation that we face with COVID-19, public health campaigns can be used as a resource that allows combating the spread of the virus individually to generate a collective impact and reduce the scope of the virus, in addition to being a support for health systems avoiding the saturation of health centers. This work's main objective was to analyze audiovisual campaigns to promote healthy behaviors through the YouTube platform during the last semester of 2020.