Public health at COVID times: An analysis of audiovisual campaigns

Keywords: Campaign, health, Prevention, Promotion, COVID-19


There is a growing interest in health campaigns because they represent an opportunity to provide information and raise awareness about individuals' health problems. These resources allow the dissemination of information to propose measures that serve as protective factors incorporated as healthy individual and community practices through the acquisition of preventive health behaviors. Due to the current situation that we face with COVID-19, public health campaigns can be used as a resource that allows combating the spread of the virus individually to generate a collective impact and reduce the scope of the virus, in addition to being a support for health systems avoiding the saturation of health centers. This work's main objective was to analyze audiovisual campaigns to promote healthy behaviors through the YouTube platform during the last semester of 2020.


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