The Smart Tourist Destination Model: Implications and Perspectives in Mexico

Abstract

This article focuses on analyzing the implications and perspectives of implementing the Smart Tourist Destination Model by SEGGITUR in Mexico, from the perspective of planning and managing smart tourist destinations. We begin by defining the concept of a smart tourist destination and its relationship with the concept of a smart city. Next, we present the methodology we have followed and the key pillars that guide this model of smart destinations: Governance, Innovation, Technology, Sustainability, and Accessibility.

Subsequently, we examine the implementation of this model in Mexico and highlight the elements that the country has developed in relation to the practices adopted by these destinations to ensure the satisfaction of both residents and visitors. Finally, we conduct an analysis of the implications and prospects of the Smart Tourist Destination Model, concluding that its implementation represents an opportunity to enhance the ability to predict outcomes and promote the inclusion of various sectors, such as artisans. We also emphasize the importance of service segmentation to improve virtual platforms. Additionally, we stress that destinations already holding this distinction must redouble their efforts to strengthen this activity through the adoption of innovation and technology.