Tourism Policy: An approach from communicative action to the promotion of the State of Hidalgo

Abstract

The objective of this work is to identify trends in tourism promotion in the State of Hidalgo, therefore, the design of a strategic proposal for qualitative analysis in the functions related to public policy is addressed, linked to programmatic aspects as axes of application regarding the promotion and marketing of tourism products and services, with the aim of positioning it as a destination of wide preference and demand in the different market segments in the national context, from the identification and iconographic and psychographic correlation, among consumers and the tourism sector, through the methodological theory of communicative action, oriented as a principle of society that strives to give reason to the critical canons it makes use of (Habermas, 2008), seen from the objective world, which consists in all entities about which true statements can be made, the social world, from the r Legitimately regulated interpersonal relationships in the field of economics, politics and the State. Thus, in order to establish a holistic vision, the systems approach is also used, considering the models of tourism knowledge, tracing propositional transformations through measures used by the state tourism policy. Therefore, it is concluded in highlighting the importance implied by the articulation of the governmental organic structure by contributing actions that make possible the execution of guiding policies aimed at promoting.