Is value created, generated or co-created? Literature review.
DOI:
https://doi.org/10.29057/estr.v12i23.12778Keywords:
Co-creation of value, collaboration strategies, sustainability, organizationsAbstract
In a constantly evolving business environment, value co-creation is presented as an opportunity to develop collaboration and participation strategies that drive the success and sustainability of organizations. Value co-creation, an antecedent factor of organizational performance, has gained relevance in the business landscape. Therefore, this study proposes to examine emerging trends in the field of value co-creation. Theories, definitions, models, and importance of value co-creation are explored. The work is characterized by being descriptive research, since a literary review of articles, doctoral theses, and books available in digital databases was carried out. Subsequently, the definition of value co-creation is synthesized, its importance is highlighted, and the most outstanding determinants of value co-creation are identified, such as customer participation, experience and behavior. Finally, it should be noted that value co-creation is not limited to generating or creating value separately, since it is a collaborative process where all participants (companies, customers, employees, suppliers, etc.) actively contribute to the creation of value. something valuable for everyone.
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