Análisis de la importancia del cuadro de mando integral para Microsoft® corporation
Resumen
El ambiente organizacional precisa de herramientas útiles que permitan la gestión de las organizaciones, lo anterior debido a caótico y exigente ambiente de negocio al cual se enfrentan las empresas. Por un lado, los nuevos métodos de producción, la necesidad y selectividad del mercado, han hecho que la competencia empresarial se vuelva cada vez más difícil y rigurosa. En el presente documento, se aborda la herramienta del cuadro de mando integral usada por Microsoft®, como herramienta para la toma de decisiones, a través de sus cuatro perspectivas: financiera, del cliente, interna y de innovación.
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