Análisis de la importancia del cuadro de mando integral para Microsoft® corporation

  • Héctor Daniel Molina-Ruiz Universidad Autónoma del Estado de Hidalgo
  • Ma. de Lourdes Elena García-Vargas Universidad Autónoma del Estado de Hidalgo
  • Magda Gabriela Sánchez-Trujillo Universidad Autónoma del Estado de Hidalgo
Palabras clave: Ambiente organizacional, Cuadro de mando Integral, Herramientas para la toma de decisiones

Resumen

El ambiente organizacional precisa de herramientas útiles que permitan la gestión de las organizaciones, lo anterior debido a caótico y exigente ambiente de negocio al cual se enfrentan las empresas. Por un lado, los nuevos métodos de producción, la necesidad y selectividad del mercado, han hecho que la competencia empresarial se vuelva cada vez más difícil y rigurosa. En el presente documento, se aborda la herramienta del cuadro de mando integral usada por Microsoft®, como herramienta para la toma de decisiones, a través de sus cuatro perspectivas: financiera, del cliente, interna y de innovación.

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Publicado
2019-07-05
Cómo citar
Molina-Ruiz, H. D., García-Vargas, M. de L. E., & Sánchez-Trujillo, M. G. (2019). Análisis de la importancia del cuadro de mando integral para Microsoft® corporation . TEPEXI Boletín Científico De La Escuela Superior Tepeji Del Río, 6(12), 72-76. https://doi.org/10.29057/estr.v6i12.4248

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