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Now showing items 11-14 of 14
Características de los Servicios
(2012-01)
The characteristics of the services are:
intangibility, inseparability, variability
and perishability.
Such characteristics must be
considered to implement marketing
estrategies.
Conceptos de Valores
(2012-01)
Introducción a las Relaciones Públicas
(2012-01)
Public relations is the area of the
organization responsible for working
with different audiences: external
and internal.
Panorama de la mercadotecnia
(2012-01)
The marketing landscape has
currently very diverse trends that
call for the empowerment of
different areas and management
strategies to keep up the
circumstances.