Introducción a la Mercadotecnia Sustentable

dc.contributor.author	Jaen Hernández, Victor Manuel
dc.date.accessioned	2014-10-10T19:35:10Z
dc.date.available	2014-10-10T19:35:10Z
dc.date.issued	2014-10-10
dc.identifier.uri	https://repository.uaeh.edu.mx/bitstream/handle/123456789/15494
dc.description.abstract	The defining challenge facing humanity in the twenty-first is to learn how to live sustainably, meaning to live well, while at the same time preserving the natural systems that make it possible for all people, including future generations. Marketing has enormous footprint on both the environment and the society. As the interface between the business and society, Marketing has also great potential as a force of shaping cultural change. Sustainable Marketing is about understanding and managing Marketing’s pivotal role in the future of the business and society.	es
dc.language.iso	es	es
dc.subject	Research Subject Categories::LAW/JURISPRUDENCE::Private law::Commercial and company law	es
dc.title	Introducción a la Mercadotecnia Sustentable	es
dc.type	Presentation	es