Universidad Autónoma del Estado de Hidalgo
Browsing Presentaciones Electrónicas by Issue Date
Now showing items 1-20 of 73
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Doctrinas Éticas Normativas: Deontología: Kantismo: Imperativos Hipotéticos
(2014-10-10)The ethical doctrines are different approaches that try to answer that distinguishes a good from a bad human act. For example, the deontology proposes far to the intentions with which runs a human action to determine their ... -
Introducción a la Mercadotecnia Sustentable
(2014-10-10)The defining challenge facing humanity in the twenty-first is to learn how to live sustainably, meaning to live well, while at the same time preserving the natural systems that make it possible for all people, including ... -
Habilidades Directivas
(2015-06-30)Management skills are a tool to exercise leadership strategically. Today the leaders and managers of large companies demonstrate the importance of putting into practice what they do, want to do and can do to lead companies ... -
Cultura Organizacional
(2015-06-30)We know that each person has, as psychologists say, a personality, ie, a set of relatively permanent and stable features. When we say someone is warm, innovative, quiet and conservative, we are referring to personality ... -
Comunicación
(2015-06-30)Being a natural process communication is most relevant if used by managers to achieve the desired objectives. Communication has elements that are essential to make it effective. when communication can observe the laws ... -
Escuela Estructuralista: Burocracia
(2015-06-30)Structuralism is the sociological study of different forms of social organization, established patterns of interaction, vision and elements of social stratification, as well as the duties of its members by sex, age and ... -
Escuela de Toma de Decisiones
(2015-06-30)The real work of top management is decision making: Decisions corresponding to each situation and individual, that is, decisions are occasional and situational, so there is no magic formula to make the right decision. The ... -
Introducción a la Administración y la Empresa
(2015-06-30)The administration born since man comes on earth and thus has the need for empirically administration. With the passage of time how to organize today has evolved and different types of companies that require management as ... -
Desarrollo de la Estrategia de Mercado
(2015-06-30)Marketing strategy sets the direction of efforts to add value to the customer. It includes market segmentation, market research, work proposal to build competitive advantage. As an alternative strategy to meet the challenges ... -
Áreas funcionales de la Empresa
(2015-06-30)Regardless of size , to achieve their goals every company performs some basic functions : to develop product to sell , manage money to produce it and the profits obtained, and coordinate staff to perform their duties. ... -
El mercado
(2016-01-01)The market is seen as a process of interaction between buyers and sellers establishing a fair exchange between service quality and price. 2 large converging forces: supply and demand. -
Plan de vida y carrera (PVC)
(2016-01-31)Personal planning allows you to set goals and objectives that facilitate decision making in seeking to improve the environment around us.To help this decision one planning called life and career plan which includes aspects ... -
Instructivo para Manejo de Equipo Cámara Gesell
(2016-07-01) -
Construcción de Modelos Matemáticos
(2016-07-01)A mathematical quantitative model is the pillar on which rests operations research, to solve any problem of transportation, distribution, resource allocation, process mapping first need to build the model or table that ... -
Oferta, Demanda y Costos en la Fijación de Precios
(2016-07-01)Supply and demand are basic economic factors that organizations must take into consideration in the pricing of goods and services. Competitive pricing, ideally, suits the perceived value of the product , it allows to ... -
La Investigación de Operaciones en las Organizaciones
(2016-07-01)Operations Research is a quantitative methodological tool that allows to make optimal allocation of resources with some limited within any organization, uses mathematical models that are the support for developing and ... -
Estrategias para ajustar precios
(2017-01-01)Price is a decisive purchasing factor, both for people and for organizations, regardless of their socioeconomic status, purchasing power or size, so products and services might have the right, convenient, fair and suitable ... -
Periodo de recuperación de capital invertido
(2017-01-31)En la inversión de capital cobra especial relevancia, para la evaluación de diversas alternativas, considerar el tiempo requerido para recuperar el monto del capital invertido en virtud al diferente valor del dinero en el tiempo. -
El Producto, Conceptos básicos
(2017-08-31)Según Jerome McCarthy y William Perrault, el producto "es la oferta con que una compañía satisface una necesidad“ Stanton, Etzel y Walker, nos brindan la siguiente definición de producto: "Un producto es un conjunto de ... -
Legislación relevante sobre precios
(2017-08-31)Monitoring of prices in Mexico the Federal Commission of Competition and PROFECO, which are based on laws issued to this effect, try to avoid monopolistic practices, that prices are to the public eye, carry it out to ...